Privacy Policy

1. Who We Are

This Site is operated by Tanned Kings (the brand behind Kings Tan Drops).

If you have any questions about this Privacy Policy or how we handle your data, contact us at:
Email: hello@tannedkings.com

2. Scope of This Policy

This Privacy Policy applies to:

• Visitors to tannedkings.com
• Customers who purchase our products
• People who sign up for our marketing communications, waitlists, or promotions
• Anyone who contacts us or interacts with us via the Site, email, or other channels

It does not apply to third-party websites, apps, or services that we do not control, even if they are linked to or from our Site.

3. Information We Collect

We collect information that you provide directly, information collected automatically when you use the Site, and information from third parties.

3.1 Information You Provide Directly

When you interact with us, you may provide:

• Contact details - name, email address, phone number, shipping and billing addresses
• Account information - username, password, and preferences if you create an account
• Order and payment information - details about the products you purchase, payment method (card type, last 4 digits, expiry date via our payment processor), transaction amount, and related details
• Communications - messages you send us by email, contact forms, support requests, or social media
• Marketing & survey data - your preferences, survey responses, reviews, and product feedback

We do not store full credit card numbers on our own servers. Payment details are processed by our third-party payment processors.

3.2 Information Collected Automatically

When you visit or use the Site, we may automatically collect:

• Device and usage information - IP address, browser type, operating system, device identifiers, referring URLs, pages visited, time spent on pages, links clicked, and other usage data
• Log data - server logs that may include information such as your IP address, browser type, date and time of visit, and error diagnostics
• Approximate location - derived from your IP address (e.g., country, region, city)

This information helps us operate, secure, and improve the Site and understand how visitors interact with it.

3.3 Information from Third Parties

We may receive information about you from:

• Payment processors - to confirm payment status and prevent fraud
• Shipping & logistics providers - to complete deliveries and track shipments
• Analytics and advertising partners - to understand how users find and engage with our Site and to help us run and measure ad campaigns
• Social media platforms - if you interact with us via our social channels or use social logins (if enabled)

We process this information in accordance with this Privacy Policy and any additional restrictions imposed by the third-party source.

4. How We Use Your Information

We use your information for the following purposes:

5. Legal Bases for Processing (EEA/UK Visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under one or more of the following legal bases:

• Contract - to provide our Services and fulfill our contract with you when you place an order or create an account
• Legitimate interests - to improve our Site, prevent fraud, and market our products (where not overridden by your rights)
• Consent - for certain types of marketing and use of cookies/trackers, where required
• Legal obligation - to comply with applicable laws and regulations

You may withdraw your consent at any time, where processing is based on consent, by contacting us or using available tools (such as email unsubscribe links or cookie settings).

6. How We Share Your Information

We do not sell your personal information for money. We may, however, share your information with:

We do not authorize third parties to use your personal information for their own independent marketing purposes without your consent.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Keep you signed in
• Remember cart contents and preferences
• Analyze Site traffic and performance
• Deliver and measure advertisements

Cookies are small data files stored on your device. You can control cookies through:

• Your browser settings (e.g., blocking or deleting cookies)
• Cookie banners or Cookie Settings tools (where available on the Site)

If you disable cookies, some parts of the Site may not function properly.

8. Data Retention

We retain your personal information only for as long as reasonably necessary to:

• Provide our Services and fulfill orders
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements
• Support legitimate business interests (such as improving our Services)

When we no longer need your information, we will delete or anonymize it, or, if that is not possible (for example, because it is stored in backup archives), securely store it and isolate it from further processing until deletion is possible.

9. Data Security

We use reasonable technical and organizational measures to protect your personal information, such as:

• Using secure connections (HTTPS)
• Limiting access to personal data to authorized personnel
• Working with reputable payment processors

However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information.

10. International Data Transfers

We may process and store your information in countries other than your own, including countries that may have different data protection laws than your jurisdiction.

Where we transfer personal data from the EEA/UK to countries that have not been deemed to provide an adequate level of data protection, we rely on appropriate safeguards (such as standard contractual clauses) as required by law.

11. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights over your personal information:

• Access - to know whether we process your personal data and to request a copy
• Correction - to request that we correct inaccurate or incomplete data
• Deletion - to request that we delete your personal data (subject to certain exceptions)
• Restriction - to request that we limit the processing of your data in certain circumstances
• Portability - to receive your data in a structured, commonly used, and machine-readable format
• Objection - to object to certain processing activities, including direct marketing
• Withdraw consent - where processing is based on consent, you can withdraw it at any time

To exercise these rights, contact us at hello@tannedkings.com. We may need to verify your identity before fulfilling your request.

You can also:

• Opt out of marketing emails by using the "unsubscribe" link in those emails
• Adjust cookie settings through your browser or our cookie tools (if available)

12. Additional Information for California Residents

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) may give you certain rights regarding your personal information ("PI"), including:

• The right to know what categories of PI we collect, use, disclose, and "sell" or "share"
• The right to request access to and deletion of your PI
• The right to correct inaccurate PI
• The right to opt out of the "sale" or "sharing" of your PI for cross-context behavioral advertising
• The right not to receive discriminatory treatment for exercising your rights

12.1 Categories of PI We Collect

In the past 12 months, we may have collected the following categories of PI (as defined by California law):

• Identifiers (e.g., name, email, IP address)
• Commercial information (e.g., products purchased, purchase history)
• Internet or network activity (e.g., browsing behavior, interactions with the Site)
• Approximate geolocation (e.g., city, region)
• Inferences drawn from the above (e.g., preferences and interests)

We collect these categories for the business purposes described in Section 4, and we may disclose them to the categories of recipients described in Section 6.

12.2 Sale/Sharing of Personal Information

We do not sell your personal information for monetary compensation. However, we may share certain identifiers, internet activity, and inferences with advertising and analytics partners to provide and measure cross-context behavioral advertising (retargeting). Under California law, this may be considered a "sale" or "sharing" of personal information.

You may request to opt out of this type of data use by contacting us at hello@tannedkings.com and by adjusting your cookie and advertising preferences (for example, through browser settings or opt-out tools provided by ad platforms).

12.3 Exercising Your Rights (California)

To exercise your California privacy rights:

• Email us at hello@tannedkings.com with the subject line "California Privacy Request" and specify your request (access, deletion, correction, or opt-out).

We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, subject to verification requirements.

13. Children's Privacy

Our Site and products are not directed to children, and we do not knowingly collect personal information from anyone under the age of 13 (or other minimum age as required by applicable law).

If you believe that a child has provided us with personal information without appropriate consent, please contact us at hello@tannedkings.com, and we will take steps to delete such information as required by law.

14. Third-Party Links and Services

Our Site may contain links to third-party websites, apps, or services that are not operated by us. We are not responsible for the privacy practices or content of those third parties.

We encourage you to review the privacy policies of any third-party sites or services you visit.

15. "Do Not Track" Signals

Some browsers offer a "Do Not Track" ("DNT") setting. There is currently no universally accepted standard for how to respond to DNT signals, and we do not currently respond to them. You can use other tools (such as cookie controls and ad opt-out tools) to manage your privacy preferences.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Effective date" at the top and may post a notice on the Site.

Your continued use of the Site after any changes take effect will constitute your acceptance of the updated Privacy Policy. If you do not agree with the changes, you should stop using the Site and Services.